BikeSages inspire folks to ride.  Sometimes, BikeSages inspire entire offices to ride! The following is an update from Nicole, who's been a BikeSage for several months now:

"One of the people I took on a Bike Sage ride rode her bike to work by herself today! We are celebrating bike to work week here at the Registry/Reserve by feeding anyone who bikes to work at least once this week homemade waffles on Friday morning. It is proving to be good incentive for people. This particular coworker lives in Universal City, which is pretty far, so she took the red line over the hill then biked from Hollywood & Highland, which is like 7 or 8 miles. I'm so proud of her! I also got another coworker to pump up her tires for the first time in a long time in preparation for our 8+ mile ride in together Friday morning. And another coworker tuned up her bike at the Bicycle Kitchen and bought a helmet last weekend. I am still working on 1 more to get a helmet and try riding to work (she only lives a couple miles away). And there are a couple others who are biking to work for the first time this week. All together we have 14 or 15 out of 36 staff participating, which is a huge improvement over last year when I was the only one of 24 employees to participate. AND we got our building to install bike racks in the valet area of the garage, so the bikes are in a place where someone is always keeping watch. Also, I helped get management to change our commuting reimbursement policy so that we all get paid the same amount each month, instead of more money going to people who pay to park their cars, so now people have more money to spend on bike stuff, and there is actual incentive to NOT pay for parking in order to get the money. Strides are being made!"

Strides are indeed being made! Imagine what strides could be made when there are thousands of BikeSages doing similar work!