Someone once told me, “For a long time, I didn’t bike. The barriers seemed huge. Once I finally started riding, I realized the barriers were a lot smaller than I thought and the benefits were greater than I could ever have imagined.”

Lately, I’ve been thinking about what it will take for people to overcome the barriers preventing them from bicycling as a transportation alternative in Los Angeles.  While bicycle ridership has increased recently due to rising gas prices, the reality remains that most people don’t bicycle on a regular basis in Los Angeles.   

 

I regularly speak with people who like the concept of bicycling, but choose not to ride because they are concerned about their safety, uncertain about where to ride or just assume that bicycling is for other people, not them.  I want to change this. My hunch is that some of these people would start bicycling given the proper support, education and encouragement. This is where BikeSage comes in.  

 

BikeSage provides one-on-one support for people who want to use their bicycle to get around town. Whether it’s helping people plan a route, put their bike on a bus or ride safely in traffic, BikeSage’s goal is to transform people’s fear and uncertainty around bicycling into confidence, joy and excitement. Sage has two meanings: a wise person and a native plant to Los Angeles.  BikeSages share their bicycling wisdom with others.  Like sage plants, BikeSages also know how to thrive in the local environment.

 

Are you or do you know someone who you think might be interested in spending time with a BikeSage?  If so, please contact me and we can arrange a time to ride.